News: Direct Response Television

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Proxi Uses Google TV Ads - Data Integration Improves Direct Response Client's ...
PR Web (press release)
With Direct Response (DR) media spending tightly tied to media performance in terms of Cost-Per-Call (CPC) and Cost-Per-Sale (CPS) Proxi was able to improve ...

Published on Saturday 4th of September 2010 05:42:48 AM Read more...

[ Metroland introduces cross-platform system ]
Marketing Magazine
"That's a hallmark of direct response, whether you're talking about traditional print, online or broadcast. As a large media company we can package ...
Torstar's Metroland Papers See Digital Media as Smart Playmediacaster

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...


Washington Post (blog)
DeMorning DeBonis: Sept. 3, 2010
Washington Post (blog)
WTTG-TV's Karen Gray Houston raises whether the Che endorsement is a direct response to Michelle Fenty's Wednesday emergence; Gray says it is not. ...
Loose Lips Daily: Back to the '90s EditionWashington City Paper (blog)

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...

Long-time Euro RSCG Edge Executive Marty Gross Launches 'Direct Arrow Group'
PR Newswire (press release)
After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to $250+ million, Gross has launched ...

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...

Inventors day for 'As Seen on TV' products
Philadelphia Inquirer
... an "As Seen on TV" direct-response television marketing business that sells the PedEgg ($300 million so far), the State Quarters Map ($180 million), ...

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...

OmniResponse Opens New Sales Office
MarketWatch (press release)
OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. ...
OmniReliant Holdings, Inc. (ORHI.OB) Drives Sales with New OfficeInternational Business Times

all 12 news articles »

Published on Saturday 4th of September 2010 05:42:48 AM Read more...

AMC Adds Emmys: Paul Is Best Supporting Actress; 'Mad Men' Tops For Drama Writing
Multichannel News
We are a leading Producer of Award-Winning Direct Response TV campaigns. We have the experience to take your new or old product to the next level. ...

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...

They Liked It So Much They Bought the Brand
Pittsburgh Post Gazette
I preferred the efficient, direct response of the engine without the supercharger; when you punch the throttle in that car, the results are immediate, ...

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Published on Saturday 4th of September 2010 05:42:48 AM Read more...

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